To introduce Target Canada as they rolled out the largest retail launch in history, we took Bullseye, our cute mascot, for an epic ride across the country to meet and greet our new neighbours in the north.

Hello, Neighbour.
         
Launch Brand TV spot
for Target Canada

Concepting & 
Art Direction
with Nick Fecteau and Brooke
At Laird+Partners

Directed by Mark Palansky
Music by Dragonette