I was born in Brazil.
I don’t play football.
This is my football.

I’ve led teams of talented, curious, culture-hungry creatives – 10 or 15 at a time – in tech, hospitality, non-profit, and lifestyle.

My teams and I build brands not just with what clients ask for but with the ideas they didn’t know they needed. Because in the real world, brands aren’t just up against each other – they’re up against the best stories, music, comedy, tech, adrenaline, art, community, and beauty in what people actually care about.

So we go toward the strange stuff. We’d rather draw from lived experience than last year’s award show winners. Sometimes we work from hotel lobbies and sidewalks—because the best ideas, like plants, don’t thrive under fluorescent office lighting. We ask better questions. We get curious. And we come back with something that might not be obvious, but connects. It just feels right. And when it lands, someone says, “I don’t know what this is yet, but I want in.”

We find interesting answers to brands’ trickiest questions by going where the brief sometimes can’t.