In 1983, Verizon powered the first mobile call using a Motorola phone.
In 2019, a Motorola phone was the first to use our 5G network. And it became available on… April Fools’ Day.
To drive traffic to our site for the phone launch we took advantage of the timing and announced that the original 1983 brick phone was back for a limited time.
Bring Back the Brick
OLV
for Motorola & Verizon
Creative Direction
with Viktor, under Tofer & Melissa
At Verizon
CG & Motion by Work-Order
🏆
Webby Nominee x2
New York Festivals Finalist
New York Festivals Shortlist
Shortys Silver
Shortys Finalist
Digiday Finalist x2
We were able to garner over half a million organic impressions, beating our benchmark by 371%. Engagement rate outperformed by +58%.
It was one of our most shared and loved posts ever.
Engagement
↑58%
Impressions
↑371%
What we didn’t expect was that people would actually want the brick phone. Because of popular demand we sourced functional Brick phones and sent them to customers who wanted them most.
