To say we live in crazy times would be an understatement. So it’s important to keep the sanity we still have. One way to do that: The holidays are a good time to stop sweating the small stuff and laugh at the little messes life hands us. In the grand scheme, they’re actually kind of funny: life’s little comedies, each imperfect in its own way.
Holiday Mess
Integrated holiday campaign & seasonal platform
Strategy and creative direction
With Gene & Doug
Art Direction: Andi & Danielle
In-house at Verizon, in partnership with Turner Duckworth
Shot by Tom Van Schelven
We played outside our sandbox
Just off our rebrand, we used the holidays to rethink how Verizon photography acts. Instead of tasteful, careful, aspirational moments that are all smiles and Christmas trees, we went realer. We put the viewer inside the moment and let them be active in the moment as one of the guys among us who knows just when to pull out their phone and get the shot, making a small moment feel epic.
From wallpaper to platform.
What began as a new photography strategy became Verizon’s 2024 integrated holiday platform, picked up across in-house channels and partner agencies.
Tie-in to trade-in.
Holiday Mess even gave a hard retail offer a natural home: trade in your old device, no matter what shape it was in.
A record-breaking Holiday Mess
The Holiday Mess advertising drove leading emotional response in testing and it played out with impressive results in the wild.
5x
Engagement YoY
95%
Positive brand sentiment
1M
New subscribers in Q4, best quarter in over a decade
