Working out is hard work. It doesn’t matter if you’re famous or not. We documented Carrie Underwood’s personal fitness journey through the good times and the bad.

Just like anyone else, we reveal her challenges and triumphs and inspire women to Stay The Path no matter where they are on their fitness journey.

We collaborated closely with client teams to deliver a pwoerful launch campaign from brief to shoot in just three weeks. The launch was such a hit that it took over retail footprint from Adidas at Dick’s Sporting Goods stores nationwide.