We have found perfection. The ultimate man without a care in the world. A man who has the best night of his life every night.
He is “The Perfect Human”. As he floats from party to club to bar, he offers a code of comportment for a life lived beautifully.
He shows us what we could scarcely believe could be true,
but want encouragement to believe: Namely, that we are all perfect already. We just need to act like it
The Beautiful Life
Brand campaign pitch for Belvedere Vodka
Concepting
& Art Direction
With Malaika
Under Kling
At Havas