Digital Gaia is creating a marketplace for the regenerative economy. Its engine boosts transparency and credibility, fast-tracking funding for on-the-ground projects—think S&P ratings for carbon credits.
I simplified their complex story and set the tone, priming them toward epic scale, actionability, and optimism in an otherwise greenwashed competitive space.
Digital Gaia
Brand Identity & landing page for a green economy startup at the pre-funding stage.
DG Color story:
The color of action.
Green is the dominant color for 90% of players in the space and has become meaningless. To get out of the mucky middle, you want to take on the color of industriousness, urgency, and guidance; in nature, the color of warmth, attractiveness, and your undivided attention.
The graphic language:
Bold.
Elemental.
Elevated.
A chic, hyper-utilitarian, brutally minimalist style that boils information down to its core elements. It brings to life a let’s get to work attitude — without losing touch with a sense of humanity and thoughtful design.
Digitalgaia.earth
An introduction to potential partners and VCs to DG's tech, showcasing its transformational impact from funding to on-the-ground projects and back.
